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Want to Go Green? Ask Grandma
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Posted by Jennifer Escalona on Dec.19, 2008
If you are having trouble going green, try going to Grandma’s house first. But, you think, Going Green is a new trend, what could Grandma know when she won’t even venture into that vast series of tubes known as the Internet? As sure as she walked ten miles up hill to school (both ways), she knows more than we do about conserving and repurposing. It took stumbling onto a random website full of World War II propaganda posters for me to realize that not only are our grandparents the Greatest Generation, they are also the original Green Generation, albeit inadvertently.
The parallels between today and the Great Depression Era of the 1930’s are startling. Both eras saw a drawn-out war, high unemployment, failing banks, and a limited supply of resources. And interestingly enough, we saw the same proposed solutions back then as we are seeing today, only in a slightly different guise. For example, a WWII-era propaganda poster created for Douglas Aircraft Company features a Hitler likeness made up of pencils, paper clips, washers and various other scrap metals is emblazoned with the words, “Waste helps the enemy. Conserve material.” Compare that to today’s “Reduce. Reuse. Recycle.”
An Office of War Information poster shows a cheerful mother and daughter busy working in the kitchen in front of pantry shelves heavy with colorful canned fruits and vegetables. The little girl, sunshine-blonde and All-American, is asking, “We’ll have lots to eat this winter, won’t we, Mother?” And the caption proclaims “Grow your own. Can your own.” Compare WWII Victory Gardens to today’s Local Food Movement. Community gardens are sprouting up all over urban areas, and even apartment dwellers are finding space for micro-gardens on tiny balconies and window boxes.
The poster that lead to this whole “Aha moment” shows a businessman alone in his convertible save for a suspicious ghostly mustachioed form in his driver’s seat. “When you ride alone you ride with Hitler!” the poster declares. “Join a Car-Sharing Club today!” Compare that to the Clean Air Campaign’s RideSmart initiative, a program that connects drivers with potential carpool partners.
We can all take a cue from Grandma when it comes to Going Green. If your Grandma is anything like mine, she keeps a kitchen garden. Ask her for tips you won’t find in the gardening guides, such as scaring birds away from fragile new buds with strategically placed aluminum plans. If she gardens, she probably keeps a compost pile. Instead of sending kitchen waste to the landfill, composting allows a savvy gardener to add nutrients to soil without investing in expensive fertilizers. Food will be larger, prettier, cheaper and tastier.
Grandma may also hang her clothes out on a clothesline. She’s smart – electric clothes dryers can use up to 4,000 Watts in just an hour. So hanging a few loads of clothes outside to dry in the sunshine does not only make your clothes smell great, it saves on your power bill. And, if we’ve ever been on a two-lane road behind Grandma, we know she won’t be qualifying in a Formula 1 trial anytime soon. But she’s actually on to something – quick acceleration and hard braking use more gas than maintaining a consistent speed. Not to get all technical, because Grandma probably won’t, but driving over 40 miles per hour increases wind resistance, costing you miles per gallon.
An economic Depression and an unrelenting war forced Grandma to learn to conserve. Sound familiar? When the rising costs of food and gas have got you down and you are considering green solutions, give Grandma a call. She’s been waiting to hear from you.
Posted under Eco-Friendly Ideas, GDM Lifestyle, Living.
Article By: Jennifer Escalona

Profile: Jennifer Escalona is an independent communications professional and idea-person whose previous writing credits include newspaper and magazine articles, short stories, web copy, marketing materials, and technical documentation. Other experience includes team building, project management, marketing, and research and analysis. Jennifer works closely with the Atlanta Green and Sustainability scene – from grassroots organizations to for-profit companies – to increase awareness about the necessity for sustainability.
Website: http://www.jenniferdunnsaunders.com
Latest posts by Jennifer Escalona
- Buy, Sell, and Trade to Get the Most out of Old Books - March 23rd, 2009
- Awash in Green. Have We Been Greenwashed? - January 6th, 2009
- Eco-Friendly Gadgets Engage Older Kids in the Green Lifestyle - December 28th, 2008
- Want to Go Green? Ask Grandma - December 19th, 2008


















December 20th, 2008 on 9:46 am
Good article. More like this would be welcome.
December 20th, 2008 on 1:19 pm
Hey! I’m a mama that would love to go greener and I think this is a great article. I have to go give my grandma a call now
December 21st, 2008 on 11:46 am
Thanks for the kind feedback. If this gets you to give your grandma or mom a call, I’ve done my job!
December 22nd, 2008 on 11:24 am
Hi Jennifer. Sarah Waters from The Clean Air Campaign here. Just wanted to thank you for your wonderful site and for keeping your readers aware of The Clean Air Campaign and our programs. We certainly encourage everyone in Georgia to give clean commuting a try. As you said, we promote carpooling and work with RideSmart, a service from the Atlanta Regional Commission, to help anyone in metro Atlanta find a carpool or vanpool. Check it out at http://www.MyRideSmart.com. Start carpooling and sign up for Cash for Commuters as well. We’ll pay you for your clean commute!
December 23rd, 2008 on 12:47 pm
Hi Sarah,
I’m so glad you guys saw the article and I am certainly a huge supporter of the work you do! Thank you for taking the time to read and comment. Keep up the good work!
Best,
Jennifer
January 7th, 2009 on 5:06 pm
Great article - very thoughtful and right on the money!
January 8th, 2009 on 12:16 pm
Hello Luanne,
Thanks for your comment. It’s gratifying to see people are reading and giving me such a great response!
July 2nd, 2011 on 7:03 am
You made some decent factors there. I looked on the web for the issue and located most people will associate with along with your website.